Services

In this half day session, we will dive deep into your marketing strategy and provide clear direction on what needs to be improved to reach your goals:

• 4-hour Strategy Session for your team using the Functional Marketing® Framework to focus your marketing strategy. Custom, bespoke based on your company’s needs.

• 7 day Preparatory Period via email correspondence

• Delivery includes immediate marketing punch list, list of blindspots, and marketing campaigns for next 1-6 months

About 10 hours per week with your organization to accomplish the following:

• Translate the CEO & the Board’s vision into marketing campaigns and objectives

• Define the key talent the business needs to reach its goals

• Assist HR in finding, interviewing, and managing qualified talent to implement marketing strategy

• Report weekly to the CEO and Board on all KPIs mutually defined as important

• Continually innovate ways to reach marketing and sales goals despite roadblocks

After a half day consult or a 90-day sprint at the Engaged level, I can advise your team and keep your marketing department on track:

• Sprint planning calls led twice monthly

• Unlimited email correspondence

• Grow long term with the least financial risk

• Access to our marketing campaign standard operating procedures (SOPs)

• 6-month minimum commitment

Deliverables:
Get strategic product marketing guidance in a focused 6-hour program, plus ongoing support with one free advisory slot per month.

Timeline:

One month

Who it’s for:
Founders ready to sharpen their product narrative and strengthen their go-to-market.

In this multi-week engagement, we will work together to clarify and sharpen the story behind your product so your market understands exactly why you win.

• Founder and leadership workshop sessions to align on customer, product, and market narrative

• ICP clarification and definition of the most urgent buyer problems

• Development of a clear product, customer, and market narrative

• Positioning and messaging framework your team can use across sales and marketing

• Mapping your narrative to your go-to-market motion so your story supports pipeline generation

Deliverables:
A three-day workshop where we craft your product’s messaging framework that aligns your team and elevates every pitch, page, and campaign.

Timeline:

3 days

Who it’s for:

Founders and GTM Leaders who need a messaging strategy bootcamp.

Deliverables:

Defined in monthly statement of work. Contact me to enquire about options.

Timeline:

Monthly retainer

Who it’s for:
Founders who want senior product marketing support without hiring full-time

Deliverables:

•Customer interview program (5–10 interviews)

•Survey design + analysis

•Persona refresh, win/loss, or JTBD

•Insights deck + recommendations

Timeline:
4 - 8 weeks

Who it’s for:
Teams seeking clarity on what customers truly want

Deliverables:

•30/60/90 day roadmap

•Key objectives and KPIs aligned with business goals

•Core GTM templates (launch checklist, messaging framework)

•Communication + collaboration workflows

Timeline:
4+ weeks

Who it’s for:
CEOs or Leaders who need to build PMM structure from the ground up but don't know where to start or have the bandwidth to do it

Deliverables:

•Customer + market research

•Positioning + messaging

•Launch plan + adoption KPIs

•Sales enablement (deck, one-pagers, training)

•Creative assets (emails, blogs, socials)

Timeline:
6 - 12 weeks

Who it’s for:
Teams preparing to launch a new product or enter a new market