Your product Has Teeth. Your Story doesn’t.

How I help

Marketing Clarity Pack

In this half day session, we will dive deep into your marketing strategy and provide clear direction on what needs to be improved to reach your goals:

4-hour Strategy Session for your team using the Functional Marketing® Framework to focus your marketing strategy. Custom, bespoke based on your company’s needs.
7 day Preparatory Period via email correspondence
Delivery includes immediate marketing punch list, list of blindspots, and marketing campaigns for next 1-6 months

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Fractional CMO Pack

About 10 hours per week with your organization to accomplish the following:

Translate the CEO & the Board’s vision into marketing campaigns and objectives
Define the key talent the business needs to reach its goals
Assist HR in finding, interviewing, and managing qualified talent to implement marketing strategy
Report weekly to the CEO and Board on all KPIs mutually defined as important
Continually innovate ways to reach marketing and sales goals despite roadblocks

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Narrative Strategy Pack

In this multi-week engagement, we will work together to clarify and sharpen the story behind your product so your market understands exactly why you win.

Founder and leadership workshop sessions to align on customer, product, and market narrative
ICP clarification and definition of the most urgent buyer problems
Development of a clear product, customer, and market narrative
Positioning and messaging framework your team can use across sales and marketing
Mapping your narrative to your go-to-market motion so your story supports pipeline generation

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From My Clients

multi-million dollar impact on the pipeline.

"His strategic positioning, messaging, impactful campaigns, and effective sales content led to over a multi-million dollar impact on the pipeline. He also excelled at translating complex features into compelling narratives and demonstrated the ability to drive substantial pipeline impact."
- Santhosh Kumar Myadam, VP of Product, Kore.ai
Exceeded our expectations in terms of results

"Josh managed to execute complex product announcements for both Google Cloud’s Contact Center as a Service (CCaaS) and generative AI for Contact Center AI in record time that exceeded our expectations in terms of results.”
- Yariv Adan, Director of Product
Management, Google
Put it all together to meet seemingly impossible deadlines seamlessly and against all odds.

"I've watched him ramp to learn an entirely new industry, including the market history and challenges, competitive landscape, opportunities for disruption, key thought leaders and analysts - and then put it all together to meet seemingly impossible deadlines seamlessly and against all odds."

- Baker Johnson, Chief Business Officer, UJET
led the marketing... of some of the most important launches in Google Cloud AI

"Josh led the marketing and messaging of some of the most important launches in Google Cloud AI."

- Behshad Behzadi,
VP of Engineering, Google

Your Questions, Answered

A fractional CMO is the part-time executive who run your marketing team and is responsible for all of your marketing outcomes.
A great fractional CMO will find out what your goals are and what has worked so far, and create a comprehensive marketing plan to achieve those goals.
Along the way, they will make sure your team is performing well and in good spirits. They’ll also put in the systems and processes to make your marketing a reliable asset to your company.
That’s what I do for growth-stage AI companies. I’d love to hear what your goals are…and help you reach them with marketing that gets results.
• Create your marketing strategy
• Correct your messaging and positioning
• Create systems for your team to follow
• Map out your customer journey
• Hire marketing employees and consultants to execute
• Manage KPIs so your marketing makes you money
• You are running your marketing team instead of being the CEO
• You’re not sure what campaigns to have your marketing team try next
• You don’t have your customer journey mapped out,
or clear KPIs for your campaigns

Client Process

Chat

An introductory call to understand your goals, challenges, and market, share relevant insights, and briefly explore various options and solutions that can deliver measurable value.

Step 1

Step 2

Strategize

A deep dive session to uncover detailed requirements, validate priorities, align stakeholders, and gain insights for designing a tailored strategy and actionable proposal.

Transform

Launch phase executing the marketing plan, activating campaigns, aligning teams, establishing tracking, optimizing early performance to build momentum & measurable results.

Step 3

Step 4

Continuous Improvement

Continuously refine strategies using data, testing, and customer insights to improve performance, maximize ROI, strengthen brand impact, and keep your marketing ahead of the pack.